Monday, April 28, 2014

More To A Video

Before studying film this semester, I would have never known that there is so much more to a music video than just the music playing with a video that somewhat goes with it.  Turns out just about each and every part of the video can be analyzed and has a meaning.  Besides the artist of the song, there is a director.  A director has their own impact on the video which is called "Auteur."  Most videos also include diegesis which is when something that is not presented clearly throughout the film, but is inferred by the audience.  Editing is evident throughout each and every video and refers to how one shot transitions to another.  Some videos include a flashback or flashforward which is a jump either forward or backwards in time.  In just about every video, many different types of focus are used.  Focus is the degree of light that is coming through on the shot which creates shots that are blurry, have outlines, or textures.  Each video is a certain genre.  The genre of many music videos is either narrative or stylistic.  A narrative video is one that tells a story, where as stylistic is random clips put together to make a video.  Most narrative videos also include a story/plot which refers to the events that occur in the video.  Throughout a video there are many different instances where mise-en-scene occurs.  Mise-en-scene is a place in the video in which you can pause it an be able to analyze the different parts such as costume, lighting, etc.  Scene/sequence is why different segments of film are placed together.  Finally, the shot of a film refers to a single stream of images.  There is so much more to a music video than one would think.

Analyzing Gone, Gone, Gone by Phillip Phillips
Auteur-  The director of this video, Joseph Toman, said he wanted the video to feel generational, not just about the present, but about the people before us that paved the way.  He wanted it to be a celebration of life and a piece everyone could find something to relate to.
Flashback-  Throughout this video, there are many flashbacks, many of which are home video from Phillip Phillips' childhood.
Genre-  This video is both stylistic and narrative.  It is telling the story of the people that paved the way for Phillip Phillips, but the clips are not pieced together exactly to where this could be inferred.
Plot-  This video is telling the story of love and family and the human experience.
Diegesis-  From the lyrics it can be inferred that he is remembering the memories of a loved one he has lost.  It can also be inferred that he is telling the story of love, family, and the human experience.
Focus-  The video begins with blurry images and then is in focus as he is looking back on his past.
Editing-  Throughout the video, the scenes are placed so they are going back and forth between the past and the present as he is remembering the memories of his past and how he got to where he is.
Scene/Sequence-  There is a certain section of the video (from 1:31 to 1:52) where he is remembering the memories from when he was a kid.
Shot-  At the very end of the video (from 3:28-3:30) it shows a shot of Phillip Phillips reflecting on his past as well as the present.
Mise-en-scene- This image represents the celebration of memories of Phillip Phillips as well as a celebration of life.
      

Monday, April 21, 2014

Culture/Communication Media Study

                As society, culture, and communication have evolved over time, so has education.  Education is essential part of life today.  It has become an expectation that people attend high school and college.  However, education would not be held at the high standards it is today without the many developments in technology and culture.  For children today, it is difficult to imagine what education would be like without technology as it is used on a daily basis.  Before technology, books and plays were the interface of education.  Today, with the advancements of technology, education revolves around visuals such as the internet and film.  It is an essential part of education and learning.  Nevertheless, there is always more to improve upon within education.  Most of the criticism today comes from the belief that schools are standardizing each and every aspect of education.  This makes it difficult for children to improve in specific subjects in which they excel.  Standardized testing has also caused an enormous amount of conflict.   The immense developments within culture, communication, and technology have led to advancement among education, however, the controversy continues as education is becoming more standardized. 
                Mass communication and technology have greatly changed the face of education today.  Since the 19th Century, society has vastly changed in many different ways.  Mass communication, mass production, and technology have changed the face of society today.  “Political democracy, public education, and the Industrial Revolution of the 19th century ushered in a new mass society that depended on mass production and mass consumption of goods and services” (Culture and Communicatoin 40).  The Industrial Revolution marked a huge turning point in human history and almost every aspect of daily life has been influenced in some way.  For example, as the social structure of society changed with the Industrial Revolution, more children attended school and received an education.  The goal of the Industrial Revolution became to reestablish the way society works.  Philosopher, Slavoj Zizek, says, “The real aim is to try and reconstruct society” (First as Tragedy, Then as Farce).  There have been numerous advancements within society, especially with technology, that have led to the technology-dependent society that exists today.  It is evident in classrooms all across the country that technology is a necessary part of today’s education system.  Many schools have even turned to programs in which each student has a laptop, creating more of a paper-free and technology-dependent society.  Although some believe that pop culture and technology has a negative effect on society, this topic instead helps one better understand culture today.  “In the early years, many academics looked down on pop culture, believing the study of everyday culture was not appropriate…Supporters of this study of popular culture point out that it is a part of our history and holds as much relevance as war, slavery, and revolutions.  They note that by examining the themes and styles of a culture, we can better understand the values of the people” (Culture and Communication 5).  The benefits that technology and pop culture bring to the world of education are endless.  Through technology, students are able to learn an immeasurable amount of information and are able to better learn about and understand society.  As technology has become a vital part of education, improving the standardization of the system is becoming the next important step to an improved system.
                The importance of education is growing rapidly in society today.  It is becoming a necessity across not only the country, but also the world.  Due to the significance of education it is absolutely essential to have an effective system of education.  The current system revolves around standardization.  Sir Ken Robinson, an education expert, says, “The current system of education was designed, conceived, and structured for a different age…If you are interested in the model of education, you don’t start from this production line mentality…It’s about standardization and I believe we have to go in the exact opposite direction” (Changing Paradigms).  Today’s system is based on the “production line mentality” in which children are held back from excelling in their own strengths.  Each and every student is placed and defined by standards.  Instead students should be treated in a way in which each can excel. “Civilize” is defined as to bring to a stage of social, cultural, and moral development considered to be more advanced.  Society must empathize with those children placed in the standards of the education system in order to create an improvement.  Jeremy Rifkin says, “To empathize is to civilize and to civilize is to empathize” (The Empathic Civilization).  In order to create an enhanced system, society must empathize with the students and realize that standardization is not the best thing for the future.  Society must learn to look to an improved system of education that is best for the students.  Philosopher and author, Roman Krznaric says, “So the 21st century needs to be different.  Instead of the age of introspection, we need to shift to the age of outrospection.  And by outrospection I mean the idea of stepping outside yourself, discovering the lives of other people, other civilizations” (The Power of Outrospection).  By putting oneself in the shoes of another, society will become more aware of the struggles around them.  Through the power of outrospection, both the education system and society as a whole will become a more cohesive place. 
                It is easy to focus on the violent and negative events that that occur all over the world.  However, society must remember the many good deeds that overshadow the bad.  Especially with the controversy over the standardization within education, it is important to focus on the many positive aspects of the system and the people that make this system function successfully.  Craigslist Joe is a film about a man named Joe who lives entirely off of the kindness of others for one month.  He encounters many different people who restore his faith in humanity.  After meeting a family from Pakistan and being kindly invited into their home, Joe says, “Just sitting in this living room with all of you and just your spirit is so positive and just inviting us into your home, it really means a lot” (Cragslist Joe).  From his journey, Joe is able to realize that there are a multitude of generous people who are willing to help even among the violence in the world.  As Joe continues on his journey he meets many different people including a man named Mohammed who works with kids in an after school program for kid who need help with homework, but do not necessarily have parents who are fluent enough in English to help them understand.  Mohammed says. “She asked me, ‘Why do you want to do this kind of work?’ and I told her ‘You know, I want to be a hero in a kid’s life’” (Craigslist Joe).  It is thanks to these kinds of people that children are able to have a beneficial education.  There are many people who go above and beyond to be there for others.  Society needs to learn just that, to step outside of oneself and be a hero in someone’s life.  It is easy to become caught up in the business of daily life and the crazy world around, however, sometimes it is necessary to take a step back and see the beauty in the simple things.  Olafur Arnaldus, a musician, says, “But I think it sounds good, and that’s what matters and I hope that people realize that it’s not about elitism and rules, but about doing something nice” (PressPausePlay).  For Arnaldus, it became important for him to not become caught up in himself, but instead do things for others.  Ourtospection is the key to a better system of education and overall, a better world. 
                The system of education has greatly evolved over the years with the help of technology, the goodness of people, and the concept of standardization.  Technology has created not only a change in education, but has also created a social change.  It has changed the way the world is viewed today.  Through social media such as Facebook, Twitter, and the internet, our society is able to view and learn more than ever before.  With technology, more children across the world are able to receive an education that they may not have been able to receive before.  As technology continues to evolve and change, so does social change.  By slowly limiting the amount of standardization within education, students will be able to excel with their own strengths, creating a brighter future.  “We tend to see, hear, and believe only what we want to see, hear, and believe.  As the late Canadian Philosopher Marshall Mcluhan pointer out, ‘Everyone has his own set of goggles,’ and we all think that what we see with our set of goggles is what everyone else see” (Culture and Communication 11).  Finally, with the overbearing kindness of others and a world leaning towards outrospection, society will continue to evolve creating a better system of education.  Today society must take action to improve the flaws of the current system.   Education holds the future for the betterment of society.  

Monday, April 14, 2014

Culture and Communication

As society has evolved, so has the idea of empathy and it's affects on our culture today.  However, the idea of empathy would not have expanded across the world without mass communication.  In the past, many people in places such as the United States were unaware of the struggles of people in Haiti.  Now days, through the internet, television, phones, and other types of technology, we are able to see real live footage of natural disasters and other events happening all over the world.  With mass communication a sense of empathy has been created for those in need.  "We are so wired to experience another's plight as if we are experiencing it ourselves" (The Empathetic Civilization).  Through things as simple as watching the news, we are able to in a sense "experience" what others are experiencing creating empathy.  We are given a sense of what the other person is going through.  Slavoj Zizek says, "It is easier to have sympathy with suffering rather than thought" (First as Tragedy, Then as Farce).  Our world is coming to the belief that empathy will come with civilization.  Jeremy Rifkin says, "To empathize is to civilize and to civilize is to empathize" (The Empathetic Civilization).  Civilization and empathy go hand in hand.
However, many also believe that there is a lack of empathy, especially within education.  Sir Ken Robinson says, "The current [education] system was designed and conceived for a different age...If you are interested in the model of education, you don't start from production line mentality...It's about standardization" (Changing Paradigms).  Education is becoming standardized, however, it should go in the complete opposite direction.  Each person is different, has different strengths and weaknesses, like and dislikes.    
In our world today, many people seem to get caught up in their own lives and forget to look outside of themselves.  The world will become completely different with outrospection.  Roman Krznaric says, "So the 21st century needs to be different.  Instead of the age of introspection, we need to shift to the age of outrospection.  And by outrospection I mean the idea of discovering who you are and what you do with your life by stepping outside yourself, discovering the lives of other people, other civilizations" (The Power of Outrospection). Our society must learn to step outside of themselves and have empathy for others.   


Sunday, April 6, 2014

Communication & Media: A Part of Culture

As time continues, so does the influence of communication and media within culture.  Although communication existed before technology, it is difficult to imagine communication without technology today.  Communication exists because of technology such as phones, computers, iPods, just to name a few.  Our world today has become dependent on technology.  So dependent on technology that many people criticize mass media.  Many people criticize television for having no educational or artistic value.  Also, violence is being blamed on mass media.  As the younger generation is becoming more and more absorbed in technology, this is becoming an even more controversial topic.

Along with the influence of media, consumerism has played a huge role in the culture today.  As mass culture grows and expands and new forms of mass media develop, consumerism grows along with it.  Today, people have become more and more about materials.  Many people believe that an identity is created through consumer goods.  For example, many believe that one's identity should be based on the cars they own, the house they live in, and the clothes they wear.  This is not show people should identify one another.  Instead one should be identified by their personality and things they enjoy doing, not the things they own.  Materials are not the key to happiness, but instead living life for the moments and memories.