Monday, March 24, 2014

PressPausePlay

Media has greatly evolved over time, especially with modern day technology.  The documentary PressPausePlay explores the influence that technology has created on the many different types of media.  Art has quickly become something that is not only for the elite culture.  Through democratization, mass media and art have become something for the mass culture to enjoy.  Making art, movies, and recording music has become much easier to make.  Lena Dunham, a film director, says, "It's possible for anybody to make a movie now" (PressPausePlay). 
However, without the help from modern day technology, movies and recordings would be much more difficult to create.  Technology has become vital in creating and making just about anything.  For example, with the help of today's computers, just about every song on iTunes has been edited along with each and every movie.  It has become an essential part of not only the industry, but modern day society.  Bill Drummond, an artist, says, "Technology always comes first, then the artist comes along" (PressPausePlay).  
Technology has become something that everyone relies on and has made it so just about everyone could make a movie if they wanted to.  Just one person can create a whole film.  They could produce it, direct it, edit it, and even act in it.  Artists have become more and more independent thanks to the evolution of technology.  Andre Stringer, from Shilo, says, "Anybody can do anything" (PressPausePlay).  
Throughout the film, Olafur Arnaldas, an artist from Iceland, shows the importance of technology in the creation of music today.  He blends classical and pop music to make something no one had ever heard before.  Although he only plays piano himself, he is able to blend other instruments in to create music unlike any other.  Soon after he put his music online, he became an overnight success.  For Arnaldas, it was not about the success, it was about inspiring people through his music.  Olafur Arnaldas says, "But I think it sounds good, and that's what matters, and I hope that people realize that it's not about elitism and rules, but about doing something nice" (PressPausePlay).  Many times, it is easy to become caught up in the world of technology, however, Arnadlas truly shows that it is about inspiring others.  His success truly shows the positive effect that democratization can have on the world.  It is constantly keeping this changing and giving the chance and opportunity for many people to create new things with their own ideas.  


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